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10 Qualities of Explainer Videos to Watch For

If you are considering producing an explainer video to promote a product or service, here are some tips to make the process as easy as possible. These videos should have the following qualities:

10 qualities of explainer videos

Animated sales videos can be a powerful tool for educating leads and promoting your brand. While explaining a new product, service, or concept in a simple way can be effective, you must make sure the video is completely custom-made. There can be no snippets from other videos, or colors or characters that are shared by many brands. Also, the script must be unique to your brand. Here are 10 qualities of explainer videos to watch for.

First, the video should be relevant to the product or service being explained. It should also address its unique selling points. An experienced voiceover is a must for the video, and it should be recorded at a slow pace. Speaking too fast can leave your audience with the impression that you aren’t giving them the necessary information. Lastly, background music can be a great way to set the tone of the video. However, it should not overpower the voiceover.


Animated explainer videos can be an effective marketing tool, helping to communicate complicated concepts in a simple way. They can be embedded on your website or other marketing channels and can appeal to multiple audiences. To get the most out of your animated content, pre-production and production are key components. Understanding each stage of the process will help you create an effective animated video. Listed below are some steps to follow for a successful explainer video.

First, choose your style. If you’re aiming for a funny style, don’t go for a serious one, as it could undermine your scientific articles. If you’re creating an animated video to diversify your content, go for an option with a different style. Just keep in mind that experimenting with different styles can alienate your loyal followers. You can also use mock-ups to help decide on style, character creation, and motion graphic animation.


In order to make your explainer videos as engaging as possible, you should begin by creating a script. Write a script for the video that is 1-2 minutes long and no more than 500 words. Be sure to include your target audience and your product or service’s benefits. Your script should also include a voiceover or subtitles. You may also wish to add music and props to the scene. Once you’ve finished writing your script, you can then move on to the creative part of producing the video.

Once you’ve written your script and outlined the visuals, create a storyboard. This document includes everything from the script to the voice-over lines. It should look like a comic book and make your clients understand what you’re trying to convey. Once the script is finalized, you can begin putting together your video and incorporating it into your campaign. Remember that your storyboard is only the first step.

Target audience

Knowing your target audience is very important when creating your explainer video. The key to a successful explainer video is making your video interesting enough for people to want to watch it. A funny or bold explainer video can capture viewers’ attention, while a serious and professional one should be both informative and witty. The objective of your video should be to make viewers feel something or have an emotional reaction. In order to achieve this, you need to conduct market research. Market research is the process of studying your potential customers and identifying their needs and wants. By doing so, you can create a video that speaks directly to your target audience.

A well-crafted video can help increase your website’s ranking in search engines. This will help potential customers find your website and become leads. And because people buy from trusted brands, your explainer video will help them decide whether or not to purchase your product or service. That way, you can increase your sales. Once you have your explainer video, you’ll be well on your way to converting those leads into customers. Then, you’ll be able to focus on the benefits that your product or service offers.

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