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Logo Design Practices to Create a Strong Brand Identity

There are several Logo Design Practices you should follow to create a strong brand identity. The first of these is conceptualizing and sketching. Both these processes will help you make a strong and memorable brand identity. Below we will review the benefits of each one. Using a color psychology approach to logo design can help you make a decision about the color of your logo. A brand’s color scheme should represent its values and mission statement.


It is essential to use the right fonts and types for the logo you create. Choosing the right typeface is important to match the personality of the company you are branding. There are thousands of fonts available, so it is crucial to choose a unique font to create a logo that stands out among the competition. In addition, consider using subtle animations to add value and meaning to the logo. One example is Amaze, a brand consultancy that has an AI-driven logo.

Besides being easy to edit, rudimentary sketches can be very helpful in the logo design process. While over-editing can lead to a creative block, quick sketches allow you to explore ideas quickly. Moreover, early sketches are often innately proportioned and balanced. This makes them valuable reference layers when you go on to digitally trace the logo. Once you’ve chosen the right type of font, you can now proceed with the next step of the process.

As you can see, conceptualizing a logo is a difficult task, but it can also be fun if you approach it the right way. Sketches can be based on research and creative inspiration. Even if they’re not perfect, they can help you narrow down your choices and get started on the process of creating a great logo. Sometimes, ideas that don’t seem that great at first look turn out to be wonderful!

In logo designing, you must understand your target audience. Ask your clients about the types of people they might be targeting and how they would describe their ideal customer. Identifying your target audience is essential, but you also need to know how to research your target market. The best way to do this is by doing some research on your customers. By doing so, you can create a logo that speaks to them and attracts potential customers.


Among the many logo design practices, sketching plays an important role. It allows the designer to test out various styles and direction possibilities. When sketching a logo, it’s important to focus on the general shape rather than focusing on details. A more refined version can be created at a later stage. Listed below are some ways to use sketches in logo design. To improve your skills in sketching, practice on your own.

Before sketching the logo, you should have some idea of the key branding elements of the brand. Often, the key branding elements are food-related. For example, pizza slices are the primary element of the Zomato logo, whereas a spoon is the key element for the Yelp logo. Sketches should reflect these elements and make the company’s brand stand out. After all, you’re a designer, not a chef!

A good logo sketch should be quick and broad. It helps you explore multiple concepts and ideas, and the faster you sketch the better. Generally, you’ll be able to generate more ideas if you sketch quickly and in a limited space. A simple logo sketch will provide a more versatile canvas for experimenting with multiple ideas. Whether you’re working on a small or large logo, a sketch of your logo is a good start.

After sketching, it’s important to take note of what works and doesn’t. Once you have a few good options, cross-check these against your original idea. The goal is to come up with the most suitable logo. As you go through your sketchbook, be sure to consider any ideas that were either over or under-implemented. Also, try to write down as much information as possible before attempting to develop a final design.

Using sketches as part of logo design practices can prove beneficial in many ways. Not only does sketching help you communicate design decisions more clearly, but it also allows you to explore different options that might have been impossible to imagine. Ultimately, it helps you avoid committing to a bad design decision. In addition, sketching helps you avoid making suboptimal design decisions that could have negative consequences on your business. You’ll be more confident and ready to move on with the design when you’ve used sketching as part of your logo design practices.

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